Hi, I’m Rachel.
I have 15+ years of combined experience in content & digital experience strategy, content development & copywriting, brand development, and content marketing.
I’m a champion for connected experiences. I love helping brands and businesses define how to connect to people digitally, and creating strategies and content that tells a story, serves a purpose, creates conversation and converts.
STRENGTHS :
Content Development & Publishing
Content Design & Strategy
Content Marketing & Strategy
Brand Management
Blog Outreach & Management
Client Management
Copywriting & Editing
+ more
clients :
Aveda
B&G Foods (Ortega, Pirate Brands, Cream of Wheat)
Blue Bunny
Brown-Forman (Jack Daniel’s, Herradura, Woodford Reserve)
Bacardi Limited (Bacardi, Grey Goose, Angel’s Envy) Careerbuilder.com Cincinnati Children’s Memorial Hospital
Cost Plus World Market
Diageo (Captain Morgan, Smirnoff, Bulleit, Ketel One)
Frigidaire
General Mills (Chex, Old El Paso, Betty Crocker)
OneBlood
Trex
Procter & Gamble
Walgreens
+ more
I've worked across channels and industries including CPG, alcohol, recruitment, small business, nonprofit, healthcare, children's clothing, project management and more. I've worked above the line, below the line, and everything in between. My passions are in writing, editing and content strategy, and my background is in Journalism.
I write for The Huffington Post and Scary Mommy from time to time, and I've also written extensively for CareerBuilder.com, CNN, MSN, AOL, PR Daily, The Knot Weddings Magazine and PM Network magazine. I'm also a contributing author to "Career Building: Your Total Handbook for Finding a Job and Making It Work."
Resumé available upon request.