Blue Chip Marketing
Role: Lead content strategist & copywriter
Assignment: Our agency website was outdated, both from a brand and technology standpoint. We were tasked with redesigning the website to showcase our work and thought leadership through simple design, functionality and in a “No BS” tone and voice.
Strategy: We began the project with holding UX and Content workshops to identify what wasn’t working about our old site, define target users, business needs, and align on must-have, should-have and could-have features on the site. From there, we worked through site navigation, content models & schemas, brand developments and CMS options—all with an eye toward making the site simple, from design to technology to copy.
I was Lead Content Strategist and copywriter on this project, working closely with our UX, design, and front-end development teams, as well as with key stakeholders within our creative and business development teams. Check out the site before and see the final product at bluechipww.com.
work first
The new website needed to focus primarily on the creative work we were producing, as well as creating a section for thought leadership. We strayed from a traditional homepage and instead created a gallery that is focused on work and thought leadership. We created a flexible template for work examples that would differ based on how much or little content there was. Thought-leadership articles have a traditional look and feel, and also have a flexible template that allows for body copy, pull quotes, articles or videos.