Ricola Daily Drop

Role: Lead content strategist & copywriter

Assignment: Ricola wanted to create awareness of existing Ricola products that would help during cold and flu season, as well as drive sales and awareness for a new product that would promote immunity.

Strategy: We created a campaign microsite that would allow users to tap into local data to help keep them aware of wellness triggers in their area during cold and flu season, as well as drive them to find Ricola products in their area based on how they were feeling.

I was Lead Content Strategist on this project, working closely with our UX, design, and front-end development teams.

personalized health + wellness triggers

When users arrived to the site, they entered their location, and were asked how they were feeling: Pretty good, not well, or just OK. Based on their answer, they were served a response that spoke to how they were feeling, as well as identifying any triggers going on in their location. We used Accuweather and Eventbrite to load in local weather and concert data. We also used twitter hashtags to load information relating to cold and flu.

Personalized loading screen

We took advantage of the time it would take to load data from Accuweather and Eventbrite and let users know what they were waiting for, while also enjoying an animation of the product unwrapping and unveiling some of the key ingredients.

facts + Lifestyle tips

In addition to information about cold and flu, and lifestyle events going on around you, users were also giving facts about Ricola products, pushes to find products at a store new you, as well as the opportunity to sign up for e-mail updates from Ricola.